🚀 Email Kit has launched

Create Beautiful Emails Better, Smarter and Faster

Email Kit is a flexible design system of guidelines, elements, components, templates and content packs that allow you to create amazing responsive emails fast.

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Email Kit
Save hours of time
Save hours of time

With Email Kit you can save countless design hours and help speed up your development process.

Supercharge your workflow
Supercharge your workflow

Use Email Kit’s guidelines, elements, components, templates and content packs to streamline your workflow.

Send with confidence
Send with confidence

Stop wasting time fixing those difficult compatibility bugs. Email Kit has been tested with nearly 70 clients.

Everything you need in one place

Email Kit comes loaded with guidelines, elements, components, templates and content packs. Best of all, it’s free to use.

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Write better with content packs

Writing great content takes time. Email Kit supercharges your emails with ready-to-go content packs.

Email Kit Content Packs

Ship quicker with templates

Stop reinventing the wheel. Email Kit has all the templates for your next project. Just customize, import and click send.

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    Account
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    Loyalty
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    Social
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    Transactional
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    Promotional
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    eCommerce
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    Engagement
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Email Kit Templates

Build faster with components

Create emails really fast without the fuss of building common components from scratch each time. Copy, paste, done.

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Email Kit Components

Stay consistent with elements

Email Kit comes with a library of common elements allowing you to quickly and consistently create beautiful emails.

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Email Kit Elements
Updated

Work smarter with guidelines

Email Kit takes care of all the hard stuff so you can focus on what matters... your product.

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Email Kit Guidelines
Ship Quicker

Optimized for mobile

With more than 50% of emails opened on mobile devices, it's crucial to accommodate responsive design in your email campaigns.

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    Better User Experience
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    Reduced Unsubscribe
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    Increased Conversion Rate
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    More Sales
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    Higher Click-to-Open Rate
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Email Kit Mobile Design
Email Kit Design Samples
Design Faster

Beautiful by default

Email Kit empowers every member of your team to quickly and effortlessly create stunning emails that will make your brand stand out from the crowd.

Integrates with your workflow

Because nearly every major Email Service Provider allows for HTML to be imported, Email Kit can be integrated into your existing workflow.

Mailchimp
Mailchimp
Salesforce
Salesforce Cloud
Hubspot
Hubspot
Sendgrid
Sendgrid
Active Campaign
Active Campaign
Campaign Monitor
Campaign Monitor
Constant Contact
Constant Contact
Marketo
Marketo

Tested and ready for production

Email Kit has been tested on nearly 70 clients including popular devices such as iPhone, iPad, Pixel and Apple Mail, Gmail, Outlook on the desktop.

Frequently asked questions

Answers to common questions about Email Kit.

Yes, remaining free aligns with Email Kit’s goals of being helpful, open and universal in order to become the most useful resource on the planet for email design and development. Email Kit gives you more for free than the other solutions charge for by including all the guidelines, elements, components, templates and content.
There are a few common ways to get started. You can download the base layouts and then begin adding in elements and components using your favorite code editor. Or if there is a specific template you need, you can just download that and customize it. After adding in your content, just import the HTML into your Email Service Provider for testing. Before sending, make sure you inline the CSS.
Because nearly every major ESP allows for HTML to be imported, Email Kit can be integrated into your existing workflow. After downloading the templates, edit them using your code editor of choice and import them directly into your ESP. Before sending, make sure you inline the CSS and add in any custom tags required by your ESP.
With email usage distributed across mobile, tablet and desktop, Email Kit has been developed to work across all three including popular devices such as iPhone, iPad and Pixel as well as desktop clients such as Apple Mail and Outlook.
Although each element, component and template included in Email Kit has been tested on nearly 70 different clients and browsers, testing is still recommended after you’ve customized the email with your own content before clicking send. You can test using your Email Service Provider or a dedicated testing service such as Email on Acid or Litmus.